a Paruchute product
The new luxury lifestyle brand.View project
Bambuya is a new luxury lifestyle brand that intends to offer a unique collection of premium designer products made from one of the most eco-friendly materials: Bamboo. The bamboo plant has many special qualities, including incredible strength and flexibility. It is also the fastest growing plant in the world. With reported growth rates of 39 inches a day, bamboo provides a sustainable way to create products using natural resources.
To show our dedication to preserving our natural resources for future generations, Bambuya is participating in this program and will plant a new tree for every product sold. Since bamboo re-grows at an unbelievably fast rate after it is cut, we do more than merely replace the materials we use: we actually add to the ecosystem.
consulting & product design
Light&More View project
De Nood is the top Dutch maker of exclusive outdoor lighting products. The 90 year old company uses materials such as copper, brass and bronze to make high-quality and very durable luminaires. The majority of its products have a classical design, even though modern lighting techniques are used. De Nood’s clients base consists of national and local governments, museums, the Dutch royal family as well as wealthy individuals all over the world.
In its effort to attract new attention from current and potential clients, the company asked Paruchute to come up with a product to be used for holidays, (annual) events and celebrations. Important prerequisites were that it should be relatively easy and affordable to make and add that it should create a unique atmosphere in both the public and private domain.
Paruchute created a system based on changeable transparent rings that cover the light source on the inside of the luminaire without significantly affecting the intensity. This system provides endless opportunities for both private and public clients to create the perfect atmosphere for special occasions, such as Christmas and other (inter)national holidays.
a Paruchute product
The groundbreaking and #1 bestselling Health & Fitness iPhone app.View project
SexTrack is a groundbreaking and #1 bestselling Health & Fitness app for Apple’s iPhone / iPod. In this application the built-in iPhone accelerometer measures the dynamics of your ‘adventures’ in the bedroom, on the basis of movement: duration, amount, speed and intensity. It is easy to use (just put your phone on the bed) and adds to the fun of being together. Afterward, you can enjoy checking your results, which are displayed as an overall score as well as separately by dimension. The coaching function will analyze your session and provide you with feedback. This way you can change/improve your routine, to the delight of both yourself and your lover.
Several academic institutions have embraced SexTrack as a unique and useful tool for health & fitness-related research projects. Thousands of people are using it on a regular basis, providing a wide and anonymous base for valuable data collection.
Sextrack is also part of the umanlife project -> umanlife .
concept development & product design
The relaxing pillow that delivers a clean beach. View project
LazyLitter is a series of pillows that combines the pleasant with the useful. The thought behind the concept is that in order to be able to truly relax on a beach people want both physical and mental comfort. In other words, people want to lie down comfortably on a picture-perfect clean beach.
The LazyLitter pillow is designed to provide both of these elements. You put your empty cans, bottles and snack bags into the pillow underneath a pre-shaped head or bottom support frame. The assumptions we made are: 1) Disposing of trash cannot require too much effort or energy, and 2) the solution should have true added value compared to standard trash cans or waste containers. This is why LazyLitter’s design is based on the following principle: The more product waste you put into the pillow, the nicer it is to sit or lay down on!
concept development & product design
Carry water more efficient. View project
Many people in Africa use their head for carrying and balancing heavy objects. This is not merely a useful technique, but also of cultural significance. Lacking other equipment people walk a great distance to obtain crucial supplies, such as water. Since wells are still often far away from most villages, large amounts of water are carried at once. This is why UNICEF asked us to think of a way to lighten the burden without decreasing the amount of water in one load.
Paruchute created a special helmet. Resting on both your head and shoulders, this helmet lowers the center of gravity and makes it easier to balance the load. Similar to existing jerry cans, the helmet can contain up to 20 liters of water. This is only half of the total capacity, because it uses gravity to filter the dirty water. After putting the helmet on your head and shoulders you can start walking home. The water slowly drips through two levels of filters. The first level contains sand, grass and charcoal. These cheap and widely available materials are very effective filters. The second level contains stronger, but safe chemicals. The slower the water drips through the filters, the higher the quality. Given the long time it takes to walk to and from a well it is possible to use a very slow drip. Once you come home the water is ready for use. More importantly, as time goes by and fatigue increases, the center of gravity lowers making is increasingly easy to carry!
strategic development & consulting
An innovation platform for aspiring entrepreneurs.View project
The Paruchute Team had a leading role in designing, setting up and managing an innovation platform for aspiring entrepreneurs who recently graduated from university. This exclusive group of talented people consisted of carefully selected individuals who were selected on the basis of skill, motivation and uniqueness. Members gathered frequently to work on creative and technical concepts / products, as well as on their business plans in order to acquire funding from both public and private financiers. As one the project’s creators Paruchute approached and liaised with government ministers, corporate boards and deans of academic institutions, and interacted with investors in order to launch the initiative.